"The rapid advancement of mobile TV technology is giving consumers unparalleled flexibility in how they watch TV and our integration with DST offers yet another way to view TV while they're on-the-go, " said Salil Dalvi and Erik Moreno, co-general managers of Mobile Content Venture (MCV).
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The other issue dominating the future of mobile TV is which technology will dominate.
Despite success in countries like Japan, Korea and Italy, which began broadcasting mobile digital TV as early as 2005, the technology has yet to take off worldwide.
Google, with the growing popularity of its Android mobile OS and the recent introduction of Google TV, packaged into electronics by technology companies like Logitech, is growing its reach to the point where it could perhaps mount a challenge to H.264 across all screens.
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Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil.
Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's (nasdaq: QCOM - news - people ) MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil.
For now, that's hardly a concern: The Chinese government plans to subsidize the mobile digital TV service for the first year to whet Chinese users' enthusiasm for the technology.
Qualcomm (nasdaq: QCOM - news - people ), which develops chips and other wireless technology, owns a slice of 700 Mhz spectrum, which it uses for its mobile TV application, mediaFLO.
Existing viewing features of the DISH Anywhere mobile app include the ability to watch live TV channels in a user's programming package via Sling technology, access their personal DVR and view up to eight days of network programming via PrimeTime Anytime.
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