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Communicate the advantages and enlist their input when developing a mobile management structure.
FORBES: Why Investing In A More Mobile Workforce Makes Sense
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We do that, but we also detect mobile devices and adjust the structure rather than just the presentation.
FORBES: Why You Need to Prioritize Responsive Design Right Now
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After several missteps, Facebook rejiggered the company last year to be mobile centric, overhauling the structure of the organization and revamping its applications for Apple Inc.
WSJ: Facebook to Land on Phone's Home Screen
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From an SEO standpoint, there is some degree of leverage in using the same URL structure across desktop and mobile content versions.
FORBES: How to Dial Up Mobile SEO
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Right on schedule with the whispers, T-Mobile lifted the veil off of its new price plan tier structure, Even More and Even More Plus, and from the looks of it all those leaks were pretty much spot-on.
ENGADGET: T-Mobile officially unveils $99 Even More, $79 Even More Plus plans and equipment installment option
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Any change in tariff structure creates churn, especially in highly competitive markets, which most mobile markets are.
FORBES: 2.5bn Mobile Social Network accounts
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"Home, " by the way, applies to any durable structure with a toilet, kitchen and bed, such as a mobile home or houseboat.
FORBES: Vacation Shelters
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Among other things, the structure instantly provides liquidity to Deutsche Telekom or its ownership stake in T-Mobile.
FORBES: MetroPCS Agrees To Deal With T-Mobile In Reverse Merger
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If content serving is dynamic depending on desktop or mobile requests, use responsive Web design to handle different content serving using the same URL structure.
FORBES: How to Dial Up Mobile SEO
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The company is also changing its structure: from April 1 it will divide itself into two business units: Smart Devices and Mobile Phones, with the former focusing on high-end smartphones and the latter, mass-market mobile phones.
FORBES: Nokia Ties Up With Microsoft
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Virgin Mobile has been criticised for a controversial advertising campaign which used the issue of kidney donation to promote its pricing structure.
BBC: Virgin Mobile rebuked for 'offensive' ad