Mobile site adoption is up from just seven percent in 2010 to 39 percent this year.
Nowhere is this better visualized right now than the mobile site for Chicago design group Studio Blue.
In other words, instead of just building a mobile app or mobile site for an existing website.
Tests were run using an Android smartphone, with Google Mail declared as the "greenest" mobile site tested.
BBC: Poorly designed mobile sites 'drain smartphone battery'
Simply scroll down to the bottom of the mobile site and look for the link to "Desktop site".
Facebook disclosed in a regulatory filing that tepid growth for ads on its mobile site could "negatively affect" results.
WSJ: Morgan Stanley Was 'Driver' on Facebook's Wild IPO Ride
If this is not readily available, the mobile site is not fulfilling the needs of the customer looking for pizza.
FORBES: Why You Need to Prioritize Responsive Design Right Now
For now, non-iOS users must load their tickets though a mobile site in order to save a tree or two.
ENGADGET: Amtrak readies conductors to trade in their hole punchers for iPhones
And just like your regular website, a mobile site cannot be used unless the device is connected to the Internet.
FORBES: Is Your Business Ready For Mobile Prime Time Or Extinction?
Consider what a user is searching for when accessing a mobile site.
FORBES: Mobile Apps: The Trouble With Using 'Responsive Design'
When your regular URL is requested from a smartphone, the mobile site presents automatically with the most important elements and less graphics.
FORBES: Is Your Business Ready For Mobile Prime Time Or Extinction?
Full details, video content and product images are available at the Samsung microsite at www.samsungces.com or mobile site at m.samsungces.com as well.
ENGADGET: Samsung announces 'world's first' curved OLED, we go eyes-on
To serve mobile audiences, many agencies build an entirely new mobile site to present the same content to federal employees and the public.
Facebook has little advertising on its mobile site, so its revenues could be hit if many more people access it on their phones.
ECONOMIST: Valuing Facebook: Zuckerberg��s rocket, ready for lift-off | The
Any personalization you might be achieving on the PC must be reflected on the mobile site (and on social, email, tablets and so on).
FORBES: gyroVoice: 3 Ways Mobile Insights Are Informing Online and Offline Marketing
Mint.com has an iPhone application as well as a feature where users can text to receive real-time balances, and SmartyPig recently launched a mobile site.
In the meantime, just point your Safari browser to Drive's mobile site and you'll find that plenty of the same features are available to you.
ENGADGET: Google Drive preview: an in-depth look at features and functionality
Up until last year, the company had hoped to do an end-run around them with its Web-based mobile site, but it was too slow and cumbersome.
FORBES: Facebook's Android Event: It's Not Really About The Phone
He also said that the company is benefiting from strong cyclical trends in Web security, site performance, mobile site performance and delivery of high quality video.
FORBES: Akamai Q4 Crushes Estimates; Stock Soars In Late Trading
There are, however, several third-party applications that repackage Twitter's mobile site and several more to which we didn't feel comfortable handing out our Facebook login credentials.
ENGADGET: Samsung ATIV Tab review: the Windows RT tablet you'll never find in the US
According to Aaron Maxwell, a mobile site can reach five times the number of people per dollar invested as compared to apps on any platform.
FORBES: The App-titude Test: Is Creating a Mobile App Right For You?
It only begun in February to sell limited advertising on its mobile site, despite the fact that about half of its membership uses Facebook on their mobile phones.
Facebook also has been scrambling to go mobile in its app and mobile site and in its advertising as people increasingly access the service from smartphones and tablets.
Pier 1 introduced a mobile site in September 2012 and has plans to make some new items and categories such as bath towels and bedding available exclusively online.
FORBES: Why Pier 1 Is Choosing Bricks Over Clicks--And Winning
Consumers now expect rich media as part of their experience with brands, just as they expect a functioning mobile site (which not all brands have yet to master).
Mobile site: Your website condensed for the smaller mobile screens.
FORBES: Is Your Business Ready For Mobile Prime Time Or Extinction?
Similarly, if you are on the desktop site and want to view the mobile version, you can find a link to "mobile site" at the very bottom of the page.
At American broadcaster NBC, 10 million people watched the Olympics via its mobile site, while 11.2 million and 3.7 people used its two Olympics apps, Live Extra and NBC Olympics.
FORBES: Connecting marketers to the Forbes audience. What is this?
The mobile site is already sporting the latest updates, but you'll need to update your iOS and Android (it's a manual update, thanks to a change in permissions) apps at their respective stores.
应用推荐