The invention that matters in this particular case is what we now call the mobile phone.
Uzbekistan's largest mobile phone provider has been stripped of its licence in a case which has left millions of users without service.
They've put advertising on their vending machines and even on the tiny earplug plastic case, along with marketing schemes using mobile phone codes to direct consumers to web sites to view more products.
In this case there would be four winners - the mobile phone users, the telecoms firms, Freeplay, and indirectly the Freeplay Foundation, which distributes wind-up radios to refugees, for example, and to children that are heads of their household because both parents have died, most likely of Aids.
But the Council has influence and it is recommending that European governments take precautionary steps to restrict mobile phone and WiFi usage, particularly among young people, and, in the case of WiFi, in the home.
Dr Hondou's model, in short, was valid only in the case of a single passenger sitting in an empty carriage with an active mobile phone on every seat.
"This case is really going to depend on the use of the defendant's mobile phone in the course of the journey, " said Mr Osbourne.
The reminders were sent three or four days before the court case and a survey found 90% of those who received the messages on their mobile phone found the service useful.
Given the often complex pricing plans mobile phone vendors implement, it is usually very difficult to react to market conditions as quickly as the aforementioned case demonstrates.
For example, it is offering a service to mobile-phone companies in which subscribers can go online to change the shape, colour and other features of the case of their new phone.
"The issue for me is why someone can drive with a mobile phone on their lap in an active conversation and not be prosecuted and, as we saw tragically in this case, someone died, " Mr Underhill said.
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