Our research also revealed that one in two mobile media users is happy to receive advertising messages on their mobile phone, as long as those adverts are relevant and bring benefits to the end user, for example in the form of coupons, useful alerts, or location challenges.
Now Google wants the same for phone mashups and mobile search advertising.
And existing antitrust laws can always be brought to bear if any company establishes and then abuses a dominant position in, say, mobile-phone operating systems or advertising platforms something that has not happened yet.
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Jake Poznanski and Sam Kaufmann, who quit their software-developer jobs last fall to develop Windows Phone apps, said Microsoft replied within a couple of days when they complained about a snag in Windows Phone's mobile advertising system.
Soon many mobile phone users will be getting discounts on their phone bills because they have agreed to accept advertising messages on their mobile.
His holding company, Fininvest, controls Mediaset, Italy's biggest private television group, embracing three out of the country's six national channels, rakes in half of all television advertising and owns films, mobile-phone and Internet companies.
With over 160 million Americans on Facebook and 53 percent of mobile phone owners having smartphones today, mobile digital campaigning is changing the way political strategists are engaging audiences and investing advertising dollars.
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Industry sources say the online search and advertising specialist could publicly detail its long-rumored mobile-phone project as early as next week--with tech-gadget bloggers gossiping about every aspect of the look and feel of the latest tech toy.
Most of Netease's business is selling messaging services to mobile phone users in China--a profitable business that does not depend on the vagaries of advertising.
In fact, there are no "new forms of ads" on the phone--factors that should relieve some of those who are leery of Google's mobile advertising ambitions.
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