Since most Indian consumers pay for cellular and mobile data service on a pay-as-you-go basis, Peeks there will be offered on a prepaid basis, as well as by monthly subscription.
Two smaller markets are for people living in relatively unpopulated corners of the globe who need a basic mobile service or semi-fixed pay-phones.
Zaad, a mobile-money service, allows users to pay for goods by texting small amounts of money to a merchant's account, and is proving popular in Mogadishu.
Instead, T-Mobile's new service plans require that customers pay for their smartphones either up front or in monthly payments over two years.
In another financing solution, Simpa Networks provides solar power in rural India on a pay-as-you-go service through mobile payments.
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Consumers have been trained to pay monthly fees for TV, phone, internet and mobile service.
More specifically, Bloomberg is reporting that Amazon is exploring a mobile payment service based on NFC technology, which would let you pay for items and receive things like loyalty points using nothing other than an NFC-equipped cellphone.
ENGADGET: Amazon said to be considering NFC-based mobile payment service
Mobile payments start-up Square has announced a new service that allows consumers to pay for purchases by just giving their name to a merchant.
O2 is making customers' mobile phone numbers truly mobile with the launch of TU Go, a new service that is open to Pay Monthly customers.
ENGADGET: O2's TU Go software spreads your phone number across multiple devices
And it features what is called mobile Internet protocol (IP), a packet data service that requires users to pay only for the amount of data they send and receive rather than for the amount of time spent on line.
In just two years, URHOtv, a subsidiary of Parsifal, has become the leading sports TV service in Finland with a unique offering covering linear pay TV, web TV and mobile.
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The Smarter Checkout solution also allows the customers to use their mobile devices to process orders, redeem digital coupons, access loyalty points, and pay for purchases at IBM self-service pay counters.
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