Today, the big money in IT spending increasingly lies in tools to mine social media for product ideas, in mobile applications to enhance products, and in creating social interactions with customers to build brand loyalty.

FORBES: Take Note: Shifting Sands in Technology Decision-Making

Whereas the largest players on the web are seeing heavy downloads based on name recognition and a shift in user behavior to more mobile-driven experiences, it appears that those same players have not yet figured out how to mine the field in terms of revenue.

FORBES: Social apps rise on mobile