Trevor is the President and co-founder of LocalVox, a local social and mobilemarketingplatform for local businesses that was named one of the top startups in NYC by Business Insider.
But a new study published by mobile-retail marketingplatform provider Swirl suggests that the bigger opportunity lies in using mobile to enhance the in-store experience rather than simply enabling consumers to click to shop via their smartphones.
Other Windy City players that have made headlines in recent months include (though not in as infamous a fashion as Groupon) mobilemarketing firm Vibe Media, food delivery and restaurant finder company GrubHub, online trading platform optionMONSTER (home of tradeMONSTER) and personnel management software company SilkRoad.