One challenge ahead is for ad agencies to learn how mobile location-based messaging works best.
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According to Petersen, Sense Networks applies big science to mobile location data for predictive analytics in advertising.
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Facebook has acquired mobile location-based app Gowalla, the companies confirmed Monday.
"We're at the forefront of the move towards mass adoption of mobile location-based services, " says Oren Nissim, Telmap Chief Executive Officer.
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"We also hoped Twitter would show that it intends to leverage mobile location better than it is, and likewise search, " she added.
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"We're delighted to add Telmap, a world leader in mobile location-based services, to our portfolio of partners, " says Charles Cautley, Managing Director Licensing at TomTom.
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Skyhook is the recognized leader in mobile location technology and produces over three hundred million location requests every day over tens of millions of mobile devices.
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The pivot is a smart one because mobile location data is one of the hot growth area, with users increasingly using their mobile devices to search for products and services.
Mobile leverages location to help pinpoint the optimal ways to reach, engage and then measure the impact of campaigns.
This in fact is already happening, with a select number of companies already deploying enhanced mobile and location-based technology to improve the in-store and impulse buying experience.
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Google and Apple were grilled by Congress about location privacy in mobile phones, just a week after being grilled by Congress about location privacy in mobile phones.
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This agreement is a key pillar in JiWire's mobile audience and location data platform that combines both Wi-Fi and mobile media.
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Promotions, store proximity, and product availability are all significant factors driving mobile users of location-based services into stores.
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The company aims to enhance individual mobility and is specialised in the areas of mobile connectivity and location-based services.
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But instead, mobile shopping and location-based services are driving people into stores.
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Excite Mobile's location-based services, which include yellow pages and white pages, driving directions, and an ATM (automated teller machine) locator, are provided by AirFlash Inc.
The company's flagship device, VIVOplay, is the smallest commercially available mobile communications and location device designed to help families keep in touch in situations where existing location and communications technology fail.
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Rather, the rapid rise of mobile shopping and location-based services have set the stage for a new kind of shopping experience, one that blends online, in-store and mobile into a single, fluid system that finally allows consumers to get what they want, for the price they want, when they want it.
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The popularity of location-based services and the increasing acceptance of mobile advertising have opened the door to a host of opportunities to draw traffic into stores, such as sending targeted coupons to mobile users based on their location or allowing consumers to check product availability before entering the store.
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JiWire is a mobile advertising company that places location-based ads, it calls Compass ads, on mobile apps as well as on Wi-fi service websites in places like cafes.
This mobile application provides a location-enabled, social network exclusively for the military veteran community.
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Plenty of mobile phone users already allow their mobile providers to offer location-based services through their phones.
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Today there are thousands of mobile applications that incorporate location as a part of their user experience.
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Mobile, social, location, sensor and big data technologies have made the possibility of truly contextual ads a reality.
If Loki Studios can achieve these goals, it could bring a new generation into a new world of mobile, geo-location games.
Last summer, Boston-based Where, which runs a mobile ad network and location-based recommendation service, opened a development center in Croatia to supplement its 18-person U.S. mobile engineering staff.
Other technologies, such as internet wiretapping and the ability to track the location of mobile phones, will arguably make much more substantial encroachments on privacy over the next few years.
With that particular hoopla largely out of the way, we can assume that Facebook staff have been able to devote more time to developing, designing and debugging new functionality for the website and mobile interfaces, including location-based features.
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Earlier this week, Sina, a leading Chinese online media company, announced a strategic partnership with AutoNavi Holdings Limited, a provider of digital map content and navigation and location-based solutions in China, in an effort to enhance the social, location and mobile offerings of both the companies.
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