The idea is that it gives much better quality shots when you zoom in compared to a normal camera phone, which matters because there is no room for a big zoom lens on a typical mobile.
How many times have you found yourself at a special occasion only to realise that you have spent the majority of the day behind a lens of your camera or mobile?
"You need the ball lens to help with the magnification - but any mobile phone with a decent camera and a zoom function will be sufficient, " he explained.
Unique to the AR0835 mobile sensor is pin-to-pin compatibility along with a shared lens and lens placement to accommodate standard modules with Aptina's 8MP AR0833.
The company's out-front ingenuity offers us a lens through which to measure the attempts of other PC makers and mobile technology companies to offer products to meet the apparent demand that was not likely limited to the holiday season.