The way it works: consumers touch a payment device (which is in the form of either a plastic card or a sticker that can be applied to a mobile phone or any personal item) to a Zip-enabled contactless reader to make a payment.
Sony's Xperia Tablet Z was a hot item at last week's Mobile World Congress because of its sleek design and functionality, with the ability to withstand getting wet a cool add-on.
Visitors can also access an audio guide by calling a toll-free hotline (888-763-8839) from their mobile phone and punching in the number associated with each item on display.
CustomMade plans to release a mobile app that will let people to take a photo of an item and send it to CustomMade to request that something similar be made for them.
Stores have been under siege in recent years, not just from the rise of online shopping but also from the way mobile phones empower people to compare their store's prices, item by item, with a rival store nearby.
For example, a consumer could use their mobile phone to order a product by snapping a digital barcode and have the item shipped to their house, Mr. McLaughlin said.