Rich media mobile ads include elements that people can interact with in some way, for example by tapping the screen to move a character in a game or swiping it to reveal a hidden image.
Consider taking corporate intranets mobile and adding elements of twitter, linkedin, news feeds, create employee profiles where they are able to publish their personal research and expertise blog for the internal customers of their department and where departments can freely review these areas to increase thought leadership among the managers and senior staff.
FORBES: Completing the Social Business Transformation: A Manifesto
Those could be network interfaces, laptops, mobile devices or any other elements of a network.
When your regular URL is requested from a smartphone, the mobile site presents automatically with the most important elements and less graphics.
FORBES: Is Your Business Ready For Mobile Prime Time Or Extinction?
Unfortunately, most mobile versions of enterprise applications lack these critical elements.
FORBES: 6 Ingredients For Great Mobile Applications From Apple
The NPR.org website displays different elements than its audio player or mobile app, and different still from the iTunes podcast of the story or the website of a local NPR affiliate.
FORBES: With All Content Moving Mobile, Karen McGrane Writes, The API's The Thing
Just as crucial, he says, are elements such as increasing video access from mobile devices and targeting users with ads based on demographic details that they reveal through social networking or other personalized mediums.
The new M8 Firmware 1.0.0.1 beta has been demo'd on video, and seems to be taking some new cues from Android and Windows Mobile -- along with some original and sexy UI elements of Meizu's own devising -- that really set it apart from its iPhone-aping days of yore.
ENGADGET: New Meizu M8 beta firmware looking desirable, bordering on original
Alcatel-Lucent's lightRadio portfolio of products, reduce the costs, power-consumption and size of LTE network elements, and help operators meet growing global demand for mobile video and data with increased speeds and performance.
ENGADGET: Alcatel-Lucent's latest lightRadio development aims to spread TD-LTE across China
The collaboration, which began in 2006 and resulted in two premium mobile phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.
ENGADGET: LG, Prada officially renew phone partnership, confirm v3.0 for early 2012
He explained that some of these design elements will likely be incorporated into future (non-mobile) products and that the both the Xperia Z and Tablet Z are premium, aspirational devices which will become reference points for more affordable models.
Tseng, whose company specializes in the analytics of social and mobile gaming, said that he feels that Zynga is really good at including elements that hook people.
FORBES: Zynga "Appeals to the Same Psychology as Gambling," Says Analytics Expert Jeff Tseng
When asked about the failure of Microsoft Kin earlier this year, Charles Johnson, general manager of mobile media advertising and publishing solutions, says that a lot of the social elements seen in the failed Microsoft Kin will make their way to Windows Phone 7.
FORBES: Advertising Week 2010: Microsoft's Multiplatform Plan
The executive said the Android devices suffer in part because different elements come from multiple companies, whereas Apple is responsible for all its mobile hardware and as well as its iOS operating system.
WSJ: In Rare Move, Apple Goes on the Defensive Against Samsung
But the mobile sector was already on a long march to using open source software in all the critical elements of the chain, from the OS up.
FORBES: Why Competing Is Getting Harder (And What to do About It)
To cut down on clutter and give the feed more room to breathe, navigation elements on the left have been slimmed down to a narrow black column of icons, similar to the mobile interface.
应用推荐