So based on these numbers here and just how disastrous ads can be, maybe the best mobile platform focuses on e-commerce.

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Going forward, the three key areas for us are developing new algorithms for web search, mobile services products, and Yandex e-commerce platform.

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Interread and Onyx International have already agreed to take advantage of the APIs, dubbed Scribd Open content Platform for E-Readers and mobile Devices (SOPED).

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Instead of relying on paper and phone calls, its platform integrates e-mail, social media and mobile technology to manage doctor-patient relations.

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To sell subscriptions that bundle the Times in print, online and on mobile devices, the Times has had to develop an e-commerce platform that patches together various old and new databases and programs.

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