He expects to see book purchases facilitated by social networking sites and to offer mobile coupon rewards to frequent readers.

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An instant discount coupon appears on your mobile phone for a diamond ring you wanted to buy.

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One hundred and fifty-five thousand people downloaded the mobile game, and 70, 000 redeemed the coupon in stores.

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Mobile phone users could download a mobile game, after which Puma sent them a coupon for a free phone toy accessory.

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Roundbox, a leading mobile software provider, is providing non-real time data services that power the Smartphone coupon application, as well as the Electronic Services Guide (ESG) for both innovative applications for ATSC MDTV.

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