To get some inspiration, Chris Brogan shares six mobile marketing case studies that will get your best ideas flowing.
Newly approved U.S. Bank FlexPerks customers who qualify and opt-in for the service will receive a customized U.S. Bank Go Mobile iPhone case along with their new card.
ENGADGET: US Bank kicks off 'Go Mobile' payment trials with NFC-equipped iPhone case
The meeting came just weeks after the FTC lodged its first mobile cramming case, accusing a Georgia-based company, Wise Media, of bilking consumers out of millions of dollars for text messages with horoscopes, flirting tips and other information.
The obligatory logos are here as well: "Galaxy S 4, " located just above the speakers in traditional fashion, and the carrier logo (T-Mobile in this case) underneath the flash.
By coupling its online advertising smarts with mobile Linux software, Google could insure that a business case exists for mobile Linux.
In the case of mobile phones, it's the police who appear to be losing.
For everybody else, increasingly it seems, the case for mobile apps seems more heavily weighted.
In the case of mobile payments, such agreement has proved elusive.
Beyond device-specific content display, the two other pieces to consider when designing your mobile strategy are use case and context, two realms in which responsive design does not contribute meaningfully.
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The solution combines DeviceFidelity's In2Pay microSD technology with a specially designed, patent-pending protective case that adds mobile contactless capability and works with iPhone 3GS and iPhone 3G.
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Of special interest to us will be if that migration is broad based, not largely confined to the larger, internationally mobile depositors (as was the case in prior banking scares).
The iPhone case used for the Go Mobile payment service is developed and patented by DeviceFidelity.
ENGADGET: US Bank kicks off 'Go Mobile' payment trials with NFC-equipped iPhone case
Sure, in this case, Apple prioritized its mobile store experience while neglecting its corporate site experience.
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Ayala's expansion into mobile telephony in recent years is a case in point.
And sometimes, as is the case with the increasingly prevalent mobile supper clubs, you might not even be able to pin down their location.
The Toughbook SX2 is designed to withstand a highly mobile work environment, Its magnesium alloy case and shock-mounted flex-connect hard drive allow it to handle up to a 30-inch drop to the base of the unit while operating, as well as a 12-inch drop from all other angles.
The compact and ingeniously designed case allows users to carry their mobile phones, along with their headphones and all accessories, and lets them prop up their iPod Touch or iPhone devices for easy use while on-the-go.
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In addition, Steelhead Licensing - another firm which owns patents but does not produce products of its own - has filed a case against 14 handset makers and mobile networks, including Google's Motorola unit, claiming infringement of a wireless technology which used to be owned by BT.
The invention that matters in this particular case is what we now call the mobile phone.
About Targus Targus created the mobile accessory category with its invention of the laptop case over 29 years ago.
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They've put advertising on their vending machines and even on the tiny earplug plastic case, along with marketing schemes using mobile phone codes to direct consumers to web sites to view more products.
In which case all that will be needed for mobile holography a decade from now will be public acceptance of swarms of miniature cameras everywhere so that multi-angle video images can be converted to holograms.
The wireless industry says the Wise Media case isn't the norm and mobile carriers are closely vetting third-party vendors who offer services for ringtones and other products and then have charges placed on consumers' mobile bills.
In contrast and as an example of the innovation impulse elsewhere, in India GE has created a mobile electrocardiogram, which is routinely praised as a case study in how to use frontier markets to innovate.
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In any case, what you should remember is that mobile is not only about choosing between web and native apps.
Consider that Facebook has a thriving system for mobile development and even desktop apps (which is the case with Spotify).
In this case there would be four winners - the mobile phone users, the telecoms firms, Freeplay, and indirectly the Freeplay Foundation, which distributes wind-up radios to refugees, for example, and to children that are heads of their household because both parents have died, most likely of Aids.
In the case of the Omagh bombing, had the mobile numbers used and the names of those believed to have been using them been disclosed immediately to the CID, the suspects' homes could have been raided and phones and clothes recovered for forensic testing, which may have linked them to cars used in the bombing.
Uzbekistan's largest mobile phone provider has been stripped of its licence in a case which has left millions of users without service.
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