Major advertisers including Ford, Coca-Cola and T-Mobile are either pulling their spending from NOTW or considering doing so.

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Just a few weeks ago, Ford went live with AppLink as a download on www.syncmyride.com, available exclusively to 2011 Ford Fiesta owners for popular mobile apps, including Pandora internet radio, Stitcher news radio and OpenBeak.

ENGADGET: Ford SYNC AppLink hands-on in a little green Fiesta

With the likes of Google, Nuance and Vlingo now offering mobile speech-recognition services for phones, and the development of entertainment systems and vehicle communication, such as Ford's Sync platform, Parakeet may be flying into a growing market.

ECONOMIST: Better speech-recognition technology

"Our Voice-Activated Navigation System integration allows us to enrich the AppLink experience even further, giving customers an industry-first combination of voice control and touch-screen access to the apps stored on their mobile phones, " said Julius Marchwicki, Ford SYNC product manager.

ENGADGET: Ford SYNC AppLink hands-on in a little green Fiesta