Facebook has the lead in mobile advertising revenues, but that Google will surpass it by 2015.
Facebook-like Kaixin001, mobile advertising platform Domob Ads, and Chinese wonton restaurant chain operator YPX Food.
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Some think these obstacles will confine mobile advertising to a niche for years to come.
Apple also purchased mobile advertising Quattro Wireless, moving into a business Google has pursued.
Ubisoft says it is relatively new to mobile advertising, but was impressed by these results.
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Ultimately, they will be the ones coming out on top in the mobile advertising game.
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Overall, the potential growth in mobile advertising is enormous, but elusive for many companies.
The company launched a huge mobile advertising campaign for Wal-Mart during the holiday season.
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This would indicate that the mobile advertising dollars are going to flow towards tablets.
Its agency, FRWD, engaged PlaceIQ and Medialets for a mobile advertising campaign that it monitored for results.
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In its fourth-quarter earnings call last week, the company described local mobile advertising as a "huge" opportunity.
Miller was co-founder and CEO of Quattro Wireless, a mobile advertising company acquired by Apple in 2009.
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History will show that Steve Jobs had his pulse on the market in regards to mobile advertising.
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Mobile advertising has become a key growth driver for Facebook, which has more than 650 million mobile users.
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Brands that succeed in mobile advertising will insert themselves into these cultural conversations beyond the traditional banner ad.
New ad campaigns will be able to take advantage of advanced mobile advertising features with far less effort.
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Mobile advertising will account for a much greater portion of its overall ads and marketing revenue, going forward.
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Apple extends its lead in mobile advertising app developers should prioritize new features and applications on iOS over Android.
Some observers argue that mobile advertising revenue in the US could surpass web revenue within one to three years.
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Boland said Atlas will work to develop better measurement capabilities for both mobile app advertising and mobile Web advertising.
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Those remaining include Quattro, text messaging specialist 4INFO, mobile video advertising company Transpera, and mobile advertising network Millenial Media.
Vodafone, a big mobile operator based in Britain, sees mobile advertising as a potentially lucrative source of additional income.
Williams-Sonoma is just one example of a brand that has successfully applied this classic gamer strategy to mobile advertising.
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Moreover, the advertising rates for online and mobile advertising are generally a fraction of the rates for print ads.
Mobile advertising has yet to show scalable reach that has a demonstrable ROI.
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Fortunes will be amassed through the emergence of mCommerce, mobile advertising, in-app purchases and other new, unimagined business models.
On the one hand, mobile advertising remains an emerging area for finding consumers.
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The number of advertisers using mobile advertising has doubled in just two years.
Mobile was at the verge of exploding, and with this growth, there was an incredible opportunity to leverage mobile advertising.
This means that SMBs who are adopting mobile advertising models based off web banners might want to rethink their strategy.
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