The rollout will give developers an alternative to large mobile ad networks like Google-owned AdMob.
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When was the last time you clicked on a mobile ad on your mobile device?
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The company stated that mobile ad business is seeing growth across all geographies, especially in Asia.
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Mobile ad spend share for all iOS devices increased slightly to over 75% in March.
Note that Android tablets account for less than 1% of all mobile ad spend.
As such, the release has the potential to reshape the mobile app and mobile ad industries.
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Its business and sustainability is now heavily predicated on its ability to perfect mobile ad revenue.
Also, Facebook is doing its best to play catch up with its mobile ad technology.
The mobile ad industry has started coming up with solutions to address this problem.
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Remember that mobile ad network that Facebook ushered into beta around three months ago?
Facebook meanwhile fell again yesterday after announcing a jump in mobile ad revenues -a jump!
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Mobile ad revenue is 23% of total ad revenue, up from 14% in the prior quarter.
These Facebook ads are five times more effective than other mobile ad networks, Goldberg says.
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Forbes: How would you say Mojiva compares to others in the overly crowded mobile ad network space?
It needs to step up to the plate and deliver a mobile ad solution that works for SMBs.
Buying highly targeted premium inventory has not been easy for agencies to do in the mobile ad world.
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The other reason the year of the mobile ad always seems to get pushed out to next year?
Google Mobile Ads, Millennial Media and other mobile ad networks will grow faster than the iAd Network.
We expect the company to make significant progress in ramping up mobile ad business in the fourth quarter.
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And one of the reasons is the declining value of a mobile ad.
The additional manpower will help Mojiva compete against Google, Apple and other independent mobile ad networks like Millennial Media.
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The mobile ad industry is growing, but given the rapid consumer adoption of smartphones, it can grow much faster.
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By deemphasizing the click and moving toward pricing models that deliver ROI, the mobile ad industry can grow rapidly.
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Last summer, Expedia began a trial with mobile ad technology provider Drawbridge Inc.
Online music service Pandora Inc. is in third place when it comes to mobile ad dollars, followed by Twitter.
Even without the continued tweaking to its mobile ad platform, Facebook stands to do well with mobile ad revenues.
Apple, which has its iAd mobile ad program, still lags far behind.
However, 93% say that if they could see higher ROI from mobile campaigns, they would increase their mobile ad spending.
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Another factor which will drive mobile ad revenues is the increase in mobile ad spending expected in the Japanese market.
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Millennial Media, the largest independent mobile ad operator, saw their market value drop huge after a disappointing financial disclosure to analysts.
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