Sky-Mobi (MOBI) went public last December and saw its shares immediately drop 25%.

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Booktype can format for a series of standard book sizes, then spit out several file types, including pdf, epub, mobi, odt and html files.

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Just log on, download in a relevant format, such as .mobi for a Kindle or EPUB for a smart phone, and start reading instantly.

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They understand both that the manner in which Apple owns the tablet market, and the importance of the Kindle application that reads (.mobi) the files.

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And because the Mobi is a hotspot unto itself, your gear doesn't all need to be on the same network, or even in range of a router.

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If that seems like overkill, though, the Mobi might be the better option -- it's not like you can't eventually get those photos off your phone, right?

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Mobi, Herpes-Date.com, and DateMyPet are already taken.

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The downside to all of this is that the prequel book is currently exclusive to Amazon.com preorders and the eBook is specifically announced for the Amazon Kindle and it does not specify whether or not it will be offered in .epub or .mobi format.

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