"As a CEO of a high-tech company, you have mixed feelings about innovation, " said EADS Chief Executive Tom Enders last spring, as the company grappled with cracks inside the wings of its newest plane in the skies, the A380 superjumbo.

WSJ: Boeing Shows How Innovation Can Be Messy

Ideally each vineyard would gather the ingredients for its Steiner preparations from its own soil. (Though it's probably rare that they can manage this 100 percent in practice--most wineries, for one thing, don't have their own cow herds.) There is, for example, the "501, " which specifies ground quartz mixed with rain water, packed into a cow's horn buried in spring and dug up in autumn.

FORBES: Witchy Wines