To mark Capt Scott's legacy, Henry will take some of the rations the Terra Nova team had on their ill-fated return - which consisted of pemmican (ground meat mixed with fat) and biscuits.

BBC: Devon

But some critics are calling foul on the company's mixed message, especially in light of the recent, heavily publicized addition of the aggressively fat-and-sodium laden Double Down sandwich to their menu.

CNN: Activists call foul on KFC bucket campaign