The country's big cities are rife with small boutiques--many Zozotown suppliers have storefronts--but they are unlikely to mount a challenge to the department store giants like Matsuzakaya, Mitsukoshi and Takashimaya.
Mitsukoshi, Shiseido, and Fujitsu have teamed up to bring a virtual, real-time makeover machine into Japanese department stores in order to give women a chance to test out a smorgasbord of shades on their virtual face before throwing down their hard earned loot.