There, it has been helped not by DaimlerChrysler but by the marketing prowess of its keiretsu partner, the Mitsubishi trading company.
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And since Mitsubishi is a young company spun off from Mitsubishi Heavy in 1970, it has fewer unrealised gains on its assets than Nissan, which was established before the second world war.
When the company spun off its truck and bus-making division in 2003, Mr Usami became chairman of the new company Mitsubishi Fuso.
Freecom, a Mitsubishi Kagaku Media company, today unveiled the Mobile Drive Mg - an elegant mobile hard drive designed specifically for the Mac market.
MKM's parent company, Mitsubishi Chemical Corporation (MCC), is one of Japan's largest chemical companies.
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Surprise: It's the Mercedes division and the company's Mitsubishi affiliate that are worrying DaimlerChrysler shareholders these days.
Although it holds a 34% stake, other companies in the Mitsubishi group, such as Mitsubishi Heavy Industries and Mitsubishi Corp, the trading company, collectively hold an equivalent stake.
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Asked about reports that he set up a meeting between senior military brass and Mitsubishi Group executives at a plush company guesthouse, Akiyama refuses to respond directly.
It was an inauspicious start for Kawasoe, who had been appointed to Mitsubishi Motors' top job after three company executives were arrested for paying off gangsters.
Founded by Yataro Iwasaki as a shipping company in the early 1870s, Mitsubishi's expansion paralleled Japan's industrialization.
"You have no choice but to rely on human hands, " says Nagashima, who set up his own company in 1973 after training at Mitsubishi Heavy Industries.
Chief Executive James Gorman took to sending out a memo to employees this week in an effort to reassure the rank-and-file, and Mitsubishi UFJ Financial, which owns 22% of the company by way of an investment back during the dark days of the 2008 crisis, issued its own vote of confidence.
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Mitsubishi Electric's Diamond Vision OLED will be showcased at the company's booth at CEATEC JAPAN 2010, scheduled to be held from October 5-9 at Makuhari Messe in Chiba, Japan.
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The company reports that the new bubble system, officially termed the Mitsubishi Air Lubrication System (MALS), will reduce ship carbon emissions by up to 25%.
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Last month, facing sharp drops in their stock prices, Morgan Stanley and Goldman Sachs sought the safety of bank holding company status, and got injections of capital from Japan's Mitsubishi UFJ and Warren Buffett, respectively.
Although DaimlerChrysler has kept its stake low enough to avoid consolidating Mitsubishi's liabilities, it has now taken over management of the Japanese company, just as Renault did with Nissan, also of Japan, 18 months ago.
According to the report, the company is transferring 30-40 development engineers from other group companies to its Mitsubishi Aircraft Industries subsidiary in an emergency effort to resolve the problems and avoid further delays.
The company's reputation took a further hit in June, when police arrested six Mitsubishi executives as part of an investigation into allegations that the firm failed to report defective vehicles to the transport ministry.
To complicate matters further, Volvo, the Swedish car company and rival to DaimlerChrysler, also holds a 3.3% stake in Mitsubishi and it will hold a 20% stake in its truck division when it is cordoned off as a separate company next year.
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Clearly, the Mitsubishi companies have paid no attention to the lessons learned years ago by American companies: that no one company can do everything.
Clearly the Mitsubishi companies have paid no attention to the lessons learned years ago by American firms: that no one company can do everything.
The Japanese company is using General Electric engines in some of its latest equipment, even as Cat works with Mitsubishi Electric to power one of its forthcoming lines.
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