The U has an opportunity to learn that a loss of mission focus from its highest profile agent, viewed on television virtually every week this time of year, can be very costly.

FORBES: For Penn State, This Is A Chance To Get Priorities Straight

It will also assemble an advisory board of high-profile executives, with the mission of gathering input on transportation needs and funding possibilities.

FORBES: Magazine Article

Upon joining CouchSurfing, you are instructed to compose an online profile, delineating your philosophy and mission, the skills you can teach others, your favorite music, movies, and books, and so much else that you might as well be applying to college.

NEWYORKER: You��re Welcome

The amateur psychoanalysis may be simplistic, but it certainly sits nicely with the Malaysian prime minister's public profile: the man with a mission, beholden to no one in his determination to defend Malaysia's rights and have its voice heard in international forums.

CNN: Mahathir Mohamad

Only by crawling around, avoiding guards, and keeping a low profile is it possible to enter the base and complete the mission.

ECONOMIST: Computer games

Her good looks and her stylish attire drew attention, as did her appearances at high-profile events like the Academy Awards, the opening of the Mission: Space attraction at Disney World, and the World Economic Forum, in Davos, Switzerland.

NEWYORKER: The Kona Files

Yau has long been on a mission: to boost what he sees as the low level of mathematics in China and raise the profile of Chinese mathematicians.

FORBES: Plugging a Math Gap