But in practice, they are missing the mark and, for many borrowers, may be making things worse.
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The experience has been that when you drill one relief well, potentially you keep on missing the mark.
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George Will is by no means alone in missing the mark here.
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The eye rolling usually starts when someone genuinely says that the company is missing the mark by not being immersed in what the customer thinks and does.
Pat Richards scored just before the break to give the Warriors hope but they were missing the influence of the absent Mark Riddell and Sam Tomkins.
The visitors, missing World Cup stars Mark Cueto, Andrew Sheridan and Sebastien Chabal, looked out of sorts from the very first whistle.
The injury-depleted Yankees are missing Alex Rodriguez, Mark Teixeira and Curtis Granderson going into the regular season.
But the Celtics kept missing shots, failing to score from the 6:22 mark of the fourth quarter until 2:04 remained in the game.
Finance is missing some of the hottest technologies around, Mark Palmer told a panel about event triggered trading at the Futures Industry Association in Chicago recently.
Rooney, who played with great conviction, collected a Darren Fletcher through ball just after the half-hour mark and shot across goal on the turn - his effort missing by inches.
Manchester City boss Mark Hughes said his disappointment at missing out on the star had been eased by the club's show of ambition.
The four-time All-Star second baseman is even more important to the Yankees now that they're missing Alex Rodriguez, Mark Teixeira and Curtis Granderson, and Derek Jeter's status is uncertain.
It was also the first game back for former Devils player and head coach John MacLean, now an assistant to Muller....D Mark Fayne was in the Devils starting lineup despite missing the morning skate due to a death in the family....The Hurricanes had last won here on March 28, 2009.
Simpson joined him on that mark after a level par 71, missing a 22-footer on the last for outright victory.
After missing much of the early part of the season with injury, McCammon clashed publicly with manager Mark McGhee, and ended the campaign out on loan at Bristol City.
Brett Gardner and Francisco Cervelli homered for the Yankees, providing some unexpected power to a depleted lineup missing Derek Jeter, Alex Rodriguez, Mark Teixeira and Curtis Granderson.
Scott Brown and Mark Wilson were missing through suspension, while Daniel Majstorovic was injured and Anthony Stokes dropped to the bench.
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