"There are certain campaigns that have very distinctive artwork to break through, " he says, citing the bright yellow background and bus in Fox Searchlight's Little Miss Sunshine ads as example.

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At any rate, at a press conference for the U.K. premiere of the movie, Kermit and Miss Piggy had a chance to respond to the Fox News allegations.

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He later picked up Fox Broadcasting affiliates in places like Scranton, Pa. and Jackson, Miss.

FORBES: Magazine Article