Much of the process is a kind of hit-or-miss approach in which lots of chemicals scientists think might be effective are tried out.

FORBES: Rosetta Inpharmatics Reads Genome As Recipe For Drugs

And in any case, not everybody wants a super-intellectual approach, Miss Foster finds.

ECONOMIST: Churchmen and the environment

Miss Ustaoglu says she finally decided to approach cinema-hall owners directly at the beginning of this year.

ECONOMIST: Turkish cinema

However, the stand-off was also part of a new approach from Miss Suu Kyi.

ECONOMIST: Aung San at the bridge