He's concerned that foreign manufacturers are using the brand "England" to mislead consumers, and wants the trading standards authorities to investigate.

BBC: Week ahead

As it turns out, a growing body of research finds that many disclaimers are useless or even worse actually mislead consumers into making inferior decisions.

FORBES: Advertising Disclaimers Are Worthless, And They Mislead Customers

In February he sent letters to 12 economists and consultants ordering them to reveal their methodology, on the grounds that erroneous figures could mislead consumers.

ECONOMIST: Stalinist practices in Buenos Aires

Retailers add their own enormous mark-ups to Fairtrade products and mislead consumers into thinking that all of the premium they are paying is passed on.

ECONOMIST: Food politics

Under Dr. Bronner's claim, petroleum-based ingredients and compounds such as 1, 4-dioxane, which in large quantities is an environmental pollutant, in the competing products mislead consumers into thinking they are healthier than nonorganic wares.

FORBES: Dr. Bronner's Organic Discord

Once a company sells a product, setting it into the stream of commerce, it should lose rights to restrict its subsequent resale unless the product has been altered in such a way as to mislead consumers relying on the trademark.

ECONOMIST: Parallel imports

The FTC charged that two Web sites owned by Experian Consumer Direct--Consumerinfo.com and Freecreditreport.com--mislead several million unwary consumers into signing up for a credit monitoring service.

FORBES