Or it may mean the opposite: that the person whose strength lies in doing new and different things has been miscast to head a continuing, well-established and highly routinized operation.
The move would re-position Punk more like the wrestling-first hybrid of Ric Flair and Stone Cold Steve Austin that he truly is, rather than in a continued miscast of him as heir to commercial friendly icons Hulk Hogan, the Rock and Cena.