In conjunction wtih Guy's, King's and St Thomas' School of Medicine in London, doctors will assess patients at the bedside - and also use chest x-rays to spot those who are mis-swallowing their food.
Instagram will recover swiftly from this PR mis-step, but the real winner, the winner who can use this to get back in with the influencers will be Flickr.
After criticism of Michael Gove for using private emails for what was thought to be departmental business, this mis-tweet may now become a classic example to teach how not to use social media.