Indeed, the smartphone apps are explicitly designed to mirror the site, not just style-wise but functionally as well.

ENGADGET

On Wednesday the AP printed a story based on a fake press release sent from a site designed to mirror the look and feel of a real corporate newsroom, even down to the logo.

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The Mirror published a photograph of the construction site and further reported that Ambani has secured permission to build up to a height of 66 meters but wants to raise the tower to 150 meters, a move which the local residents are believed to be opposing.

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Companies that jumped into mobile with a mirror of what they did on their Web site, now realize it can offer much more because of all the information mobile provides.

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When U.S. government actors put pressure on American companies like Amazon to stop providing Web services to WikiLeaks, mirror sites flowered to ensure that these materials would stay available, even after the main WikiLeaks.org site was taken off the domain name system.

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