Beauty brands need to get over their phobia of real research and come out from behind the two-way focus group mirror, where insights are bound to be limited.
With this, they can shift their business focus from the rear-view mirror to an over-the-horizon radar that looks ahead to accurately anticipate future customer needs before anyone else.
"The biggest game changer of the past 25 years has been the Internet, " said Law, whose Cybertecture Mirror is an offshoot of his Hong Kong architectural firm's focus on integrating technology in design.