With Google's voice assistant now available on iPhones and iPads, The Associated Press used an iPad Mini to throw five test questions at Google Now and Siri on Monday afternoon in New York.
The results showed that the people who had higher levels of infection had a 25 percent increase in the risk of a low score on a common test of cognition called the Mini-Mental State Examination.
Investors are reliving a mini-Sept 2008, and further credit downgrades of developed country debt could just be enough to test the circuit breakers at some global securities exchanges.
Mini-experiments do not need to be expensive, they just need to involve the target customer group and test assumptions you have about your business model.