His own office suite contains a mini-museum of curiosities.

WSJ: In the Land of Giveaways, Mr. Cohn Is the Sultan of Swag

Museum, the Movieland Wax Museum, the Niagara SkyWheel, Dinosaur Park Mini Putt Golf and Ghostblasters, a haunted house merged with a laser tag game.

NPR: Excerpt: 'Inventing Niagara'

Norris' top recommendation is not to view the museum as a whole, but as 16 to 18 mini museums.

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