The Mini campaign created a lot of buzz without spending a lot of money, by driving a Chevy Suburban around cities and to sporting events, with a Mini car strapped to the roof.

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The Define Mini excels in including a lot of features in a small size!

ENGADGET: Fractal Design's Define Mini custom PC case ditches LEDs for style

We can see what they're getting at, we suppose: the Mini has never gotten a lot of attention, but the similarly-discontinued products AI compares it to -- the Cube, the PowerBook 2400, and the 12-inch PowerBook G4 -- were all higher-end machines, while the Mini sits at the very bottom of Apple's product line.

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There is almost no action to speak of, beyond the occasional mini-game, but a lot of conversation.

FORBES: Critical mass

There are some zombie movies I like a lot, and recently, mini-series style zombie story arcs have been some of the best things on television, most notably the very big surprise runaway hit The Walking Dead on AMC and the bitterly caustic BBC production Dead Set.

FORBES: Why Zombies Are Killing Me

Apple created a lot of excitement around the iPad Mini.

FORBES: Apple: iPad Mini Pricing Takes Down Stock...But Should It?

Now that Apple has established tent-poles, it stands to gain a lot by widening the customer base with products like the iPad mini.

FORBES: iPad Mini Announcement May Be Coming Oct. 23

But as the iPad mini is in the process of proving, Apple stands to gain a lot by occupying a broader swath of the smartphone market.

FORBES: Rumors Start to Bubble for an 'iPhone Mini'