Lund eagerly awaits the response to Mindstorms NXT, an overhaul and upgrade due this month.
Mindstorms has been a rare bit of good news, and the biggest seller, for Lego.
Lund, 38, oversees Lego Mindstorms, the world's most popular line of robot tool kits.
And not just any model builder--Fudd works with Mindstorms, Lego's new robotic invention kit.
Additionally, LEGO MINDSTORMS EV3 will also include full iOS and Android compatibility out of the box.
ENGADGET: Lego Mindstorms EV3 arrives tailored for mobile, infrared and more hackability
Hence it has launched Mindstorms, which aim to combine traditional Lego virtues with digital pzazz.
And this time Lund brought in the fans up front: A hundred Mindstorms hackers did the design work.
Lego unveiled Mindstorms nxt in February, and in two weeks 432, 000 references to the product had popped up online.
One of the best things about Mindstorms is it teaches kids who are already computer literate how to program.
Set to hit the shelves next month, Mindstorms is the outgrowth of Lego's longtime collaboration with MIT's Media Lab.
Mindstorms comes with motors to let the robots skittle about, and sensors (touch and light) to let them interact with their environment.
Essentially a robotic invention kit, Mindstorms comes complete with a programmable CPU, motors, primitive inter-robot networking, sensors and a software development suite.
Lund eagerly awaits the response to Mindstorms NXT, an overhaul and upgrade due this month ( click here for a review).
The entire MINDSTORMS system is powered by the new EV3 Intelligent Brick.
ENGADGET: Lego Mindstorms EV3 arrives tailored for mobile, infrared and more hackability
More information on LEGO MINDSTORMS Education EV3 can be found at www.
ENGADGET: Lego Mindstorms EV3 arrives tailored for mobile, infrared and more hackability
With the app, LEGO MINDSTORMS EV3 builders can digitally view and interact with the LEGO bricks at each step of the building process.
ENGADGET: Autodesk partners with Lego to create 3D interactive Mindstorm EV3 instructions
Mindstorms uses an easy-to-learn (yet plenty powerful) icon-based programming language, which is loosely based around Logo, an educational language developed at MIT's media lab.
Developed in collaboration with MIT's famed media lab, Mindstorms is a 700-odd piece Lego set that lets would-be engineers design, program and build robots.
The Web site Mindstorms.lego.com offers two more projects, plus inspirational photos of a robot that mops the floor and one that putts golf balls.
Marking another first in the company's history, MINDSTORMS EV3 is the first LEGO playset to incorporate 3D building instructions, made possible through collaboration with Autodesk.
ENGADGET: Lego Mindstorms EV3 arrives tailored for mobile, infrared and more hackability
Across a cluttered table at Lego's base in Billund an original Mindstorms robot faces the new crew like a last dinosaur eyeing frisky new species.
Mindstorms teaches kids who are already computer literate how to program.
Mindstorms has spawned 40 how-to books and ten new programming languages.
The LEGO MINDSTORMS EV3 set, as well as the 3D building instruction mobile apps and web instructions, will be available in the second half of 2013.
ENGADGET: Autodesk partners with Lego to create 3D interactive Mindstorm EV3 instructions
But Mindstorms fans--most of them well past childhood--have blown past that promise to make thousands of automatons: discus throwers, bartenders, maze explorers, Rubik's Cube solvers and more.
The 3D building instructions allow LEGO MINDSTORMS builders to digitally view how the LEGO MINDSTORMS EV3 components fit together, making it easier to build even the most sophisticated robot.
ENGADGET: Autodesk partners with Lego to create 3D interactive Mindstorm EV3 instructions
Another cool first for this generation of the Mindstorms bot is a 3-D instruction manual, enabling users to see the pieces from all angles to design and construct their own robots.
But Lund is betting on his Mindstorms minions--the devotees.
Trower's second stage of robotic development includes simple, single-purpose robotic devices like the Roomba or Looj, along with toy robots like WowWee's Robosapien or Lego Mindstorms, a set of programmable robot-building pieces.
Singing Lego Blocks: The Lego Mindstorms RCX block (the brain of the system) has a built in speaker, and this page explains in eye-watering detail how to make music with it.
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