Try to recall as much detail as possible, visualizing in your mind each and every step from beginning to end.

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Step 1 to 3 can be well practiced by using your mind, but when it comes to Step 4, take time for yourself, breath in and out, notice any discomfort in your body and breathe into this discomfort which is often experienced as coldness, stiffness, numbness, prickle, tightness etc.

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You can learn to be more creative as long as you keep in mind that your brain will fight you every step of the way.

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The final step in this process of putting your unconscious mind to work for you in a conscious way is to manage the flow of communication between you and your audience, or in that meeting, or that conversation.

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So step one in content marketing is pick the right map and that map is inside the mind of your ideal customer.

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