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The shirts are each inspired by a poet, including John Keats, William Blake, Lord Byron, John Milton, Sir Andrew Motion and Robert Burns.
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"He was a professor and his view of political leadership was that it was about educating the public, " says John Milton Cooper, Wilson's biographer.
BBC: Woodrow Wilson's odd early press conferences
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What's interesting to note is that Milton Friedman and John Maynard Keynes are on the same side of that argument - united against Friedrich Hayek.
BBC: Masters of Money: Friedrich Hayek
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On macroeconomics, a broad spectrum of economists, ranging from John Maynard Keynes to Milton Friedman, supports the basic premise that recessions are caused by shortfalls in aggregate demand.
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There are two exceptions: John Kenneth Galbraith and Milton Friedman.
FORBES: Magazine Article
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But instead of Napoleon, Genghis Khan, Freud and Lincoln, perhaps Mr.Bernanke and Mr. Draghi could visit with Adam Smith, John Maynard Keynes, and Milton Friedman.
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Councillor John Bint said the signs were on the boundary of Milton Keynes which is a "borough and a county" and it was "not an inappropriate use of money".
BBC: Milton Keynes welcome signs 'misleading'
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Back in the 1960s and 1970s, Milton Friedman challenged the Keynesians over how monetary policy works. (John Maynard Keynes was dead, so did not directly argue the point.) Keynesians viewed stimulative monetary policy as helping the economy through lower interest rates, which increased spending by consumers and businesses.
FORBES: Keynes vs. Friedman at the Fed
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They are testing the theories of four dead white guys: Irving Fisher (representing the classical economists), John Keynes (the Keynesian school), Ludwig von Mises (the Austrian school), and Milton Friedman (the monetarist school).
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