True, we have a lot more choices (often aided by technology) about precisely how we do these things in the modern world but we are still built by a hundred thousand years or so of our own species, tens of millions of years of mammalian evolution, into ending up with slightly different brains and slightly different interests to go along with our very different gonads.

FORBES: How To Increase Business Profits: Go Sexist

Although the pupil-to-teacher ratio has been cut nearly 40% over the past 40 years, millions of our children have not benefited.

FORBES: Fact and Comment

It is just how our brain works, thanks to millions of years of evolution.

FORBES: The Power of American "Soft Power"

Rather than rationally following people who earn our respect and advise us carefully, human beings are programmed by millions of years of evolution to respond to hidden cues that determine whose leadership they follow.

FORBES: Why Brain Science Findings Change How We Should Communicate - Part 1

Millions of years of evolution gave us a much springier way of running, which begins with our coming down on the front of our foot, a little like when you run in place.

FORBES: Names You Need to Know in 2011: FiveFingers

"Since our inception 27 years ago, USA TODAY has offered a reading experience that millions of people rely on and enjoy, so it's really exciting that there is an eReader platform that delivers our content the way it's supposed to look and feel, " said Dave Hunke, president and publisher of USA TODAY.

ENGADGET: Plastic Logic debuts QUE proReader, shows off truVue publications