O'Hanlon thinks he can grow 10, 000 tons of cobia a year (1.7 million fish) and start shipping to high-end retailers and restaurants by the end of 2010.
The Atlantic salmon, as a species, suffered an alarming decline in the 1970s and 1980s, going from 1.8 million fish in North America to 418, 000 in the 1990s, thanks to commercial overharvest and habitat destruction (like dams).
Commercial fishermen bring in a wild catch of roughly 90 million tons of fish each year, with another 70 million tons coming from aquaculture.
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In 2004, the most recent year statistics are available, the industry caught a record 106 million tons of fish.
The FAO says that, taking into consideration population growth, we will need an additional 37 million tons of fish a year to feed us all by 2030.
By 2009 he hopes to be shipping 10 million pounds of the fish a year.
More than 229 million portions of white fish fillets are sold each year in England, each one coated in a light batter and deep-fried, and served alongside fat fried slices of potatoes.
He has staked his company's future on the fish, selling 2 million pounds of it last year to 20 markets across the country.
Big Fish says it distributes around 2 million games per day in more than 200 countries.
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Another 31 million is used to irrigate crops, and 39 million more flows through rivers and streams, keeping the fish and frogs wet.
Not only are they home to 25 percent of all marine fish species, but the organization states that 500 million people rely on coral reefs for their food and livelihoods.
In a review of global discarding, the UN noted that the north-east Atlantic had the highest discard level in the world, estimated at 1.3 million tonnes - the majority attributed to the EU. The Commission estimates that 23% of all fish caught by EU vessels are discarded.
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