And it was about doing that by not settling for merely OK products that simply milked more money from customers.

FORBES: Please, Mr. Sorkin--Leave Steve Jobs Alone

He could have milked his reputation from early TV and studio successes--Taxi, Cheers, Saturday Night Fever--and stayed a Hollywood prince forever.

FORBES: Magazine Article

Companies may have milked all they can from productivity improvements.

ECONOMIST: American profits have been high but the trend may not last

If the network is not simply to be milked for cash on the way down, its best chance is that a change comes from outside.

ECONOMIST: Television