Dr. DAVID LUDWIG (Director, Obesity Program, Children's Hospital in Boston): We focused on milk, fruit juices, and soft drinks, because these beverages are highly profitable and heavily advertised to children.

NPR: Researchers Find Bias in Nutrition Studies

By the early 1980s, per capita consumption of soft drinks eclipsed that of milk.

FORBES: How the Milk Industry Went Sour, and What Every Business Can Learn From It

The tongue is especially useful when it comes to beverages, such as fruit juices, milk, coffee, mineral water, wine and soft drinks.

FORBES: Magazine Article