Before his trip to Long Island he had promoted it rather diffidently to customers on his milk round.

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Within five years he had set up a mail-order firm and was sending goods out with the daily milk round.

BBC: News Online

Universities have reported that firms have been cancelling spots on the annual "milk round" - when employers visit universities to recruit students - or simply focusing on elite institutions.

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Houston was born the eldest of three at 10 Thomas Street, Tonypandy in November 1923, the son of Alex, a professional football player from Scotland and Elsie, whose own mother ran a local milk round.

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After the milk coagulates the resulting solid curd is placed into an industry specific round form the size of a wheel of cheese.

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