Equivalent to the pasteurization of milk, irradiation is a completely safe technology that kills poisonous bacteria, mold, fungus and parasites on agricultural products.

FORBES: Fact and Comment

Like this one: if you are one of the many who consider a stop at Starbucks or the equivalent part of your daily routine for a fancy coffee-based drink with steamed or frothed milk, skipping that ritual will let you pay off the Jura in just two years.

FORBES: The Rolex of Coffee Makers - How Swiss-Made Precision Changed My Life