Duke's success (three national titles during thepast 17 years) has enabled head coach Mike Krzyzewski to become a brand unto himself, appearing in commercials for American Express (nyse: AXP - news - people ) and Chevrolet, a division of General Motors (nyse: GM - news - people ).
Mike Masnick (who, full disclosure, has paid me to contribute to his Techdirt blog in thepast) has a great new study out today about the growth of the entertainment industry.