Moroney is also pounding the table for Michael's Stores (nyse: MIK - news - people ), the largest arts-and-crafts retailer in the country.

FORBES: Earnings-Safe Stocks

And, unfortunately for the Milk Board and for Goodby, it stands to reason that rankling segments of a key target audience (mik-buying women) is unlikely the shortest path to increased sales.

FORBES: 'Got Milk?' Pulls Its PMS-Themed Campaign Amid Controversy

Two of the stocks Stack is recommending to his subscribers are retailers: bargain outfit TJX Companies (nyse: TJX - news - people ) and arts-and-crafts retailer Michaels Stores (nyse: MIK - news - people ).

FORBES: Post-Labor Day Stock Sale