As Facebook nears the one-year anniversary of its May 2012 initial public offering, the company has been working to beef up its mobile offerings as users have migrated increasingly to its service on mobile devices.

WSJ: Facebook in Talks to Buy Driving App Waze

Adobe was interested in Behance because it knew it needed to build a community that went beyond the tribes of tool users that have migrated with their individual software products.

FORBES: Adobe's Behance: The Creative Graph Lets Your Work Do The Networking

One advantage Enflick has in the crowded space is that it already has more than 12 million users of PingChat, who will be migrated to the new Touch app.

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Much in the way the phone system migrated from operators hand-switching every call to users dialing directly, Intentional Software could let a marketing executive create the code needed for a product campaign with just minimal mediation from a programmer.

FORBES: Innovators