In 2012, Midnight Madness events often feature bright lights, fog machines, and performances by major recording artists.
In 1972, Terrapins player Maurice Howard suggested that the team engage in a scrimmage for Midnight Madness.
As the number of programs hosting Midnight Madness events has grown, so has the number of spectators at the events.
Today, top NCAA basketball programs from Kentucky to Kansas and Syracuse to North Carolina will host Midnight Madness events.
Penney is blaming its bigger-than-expected same-store sales decline on its decision not to take part in the Black Friday midnight madness.
Four decades after Driesell relied on headlights to illuminate his Midnight Madness practice, the face of the event has drastically changed.
In 2012, teams like Kansas expect to draw 16, 300 fans to their Midnight Madness events and most other top basketball programs expect to sell out their arenas.
Midnight Madness events are similarly able to assist programs in creating business opportunities by cultivating new fans for a program, whether in the form of boosters or students.
While most programs do not charge admission for Midnight Madness, large turnouts nonetheless pose the opportunity to churn revenue in the form of merchandise and concession sales at the arena.
Unlike in October 1971, Midnight Madness, when spectators only found their way to the event by noticing car lights shining on Byrd Stadium, in 2012, Midnight Madness is a nationally broadcast event.
Poet Alan Gilbert brought up another potential calendar conflict, interrupting himself during his own poem to ask the crowd about the relationship between the phrase "midnight madness, " used in his poem, and the nickname of the NCAA basketball tournament, March Madness.
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