Over the past five years, a number of midmarket lodges have opened to accommodate travelers.

WSJ: Bird Watching in Misiones Province, Argentina

Fast forward to the 2012 Midmarket CIO Forum, as hundreds of CIOs gathered to discuss information technology.

FORBES: From Dungeon to Corner Office: Evolution of the CIO

The Rockies lost to the Red Sox in a four-game sweep, but a workable midmarket model was up and running.

FORBES: Return Of The Rockies

CAD's bigger players have noticed the midmarket surge.

FORBES: Easy Designer