When it created the Market Vectors Brazil Small Cap back in 2008, it was a way for investors to tap into the burgeoning middle class in Brazil, and was seen as a compliment to the iShares MSCI Brazil ETF.
Company executives say they aim to tap into the booming middle classes in countries such as China and Indonesia that are clamoring for the same affordable but stylish furniture that made IKEA a hit in Europe after World War II.
George Skivington charged through the middle of the Quins defence following a tap kick, then chipped the ball forward towards Strettle, who should have dealt with it.
While companies are willing to pay a premium to tap into Southeast Asia's growing middle class and burgeoning demand for consumer products, Mr. Dhanin's offer isn't cheap.
Trying to tap into popular discontent, especially among the squeezed middle class, Labour has focussed its campaign almost exclusively on social and economic reform.
The presence in the emerging markets will help Gap tap into the increasing disposable income of the growing middle class in these countries, lending a significant upside to its revenues.
Holah's tap-down was scrappy but James swept up the loose ball, surging through the middle of the disintegrated line-out untouched to score with an extravagant dive.